Business Analysis Alibaba s Marketing Strategy

Alibaba.com In early 1999, Jack Ma and 17 other founders set up Alibaba. Alibaba first commercial venture is Alibaba.com, an online platform that linked SME of Chinese and international manufacturers and buyers. The main reason of Alibaba success development was improving customers’ satisfaction by listening closely to them. The prove is Alibaba had attracted 32m members in 2007, with operating profits and revenues of $105.3m and of $289.5m respectively. Customers satisfaction and trust are believed to be the secret recipe of Alibaba’s success. Taobao Competition has begun as early as 2002. eBay entered China and immediately started expanding. In response, on 11th May 2003, Alibaba launched its second commercial venture, called Taobao,†¦show more content†¦Listing – From Hong Kong to New York On the 19th of September 2014 a history made. Alibaba became Alibaba Group Holding Limited through New York Stock Exchange (NYSE). There were unique reasons why Alibaba listed on the NYSE instead of on Shanghai Stock Exchange (SSE) and Hong Kong Stock Exchange (HKEx) since it is a China-domiciled company. SSE found to be too restrictive, that it imposed limits on trading, size, timing, and speed of foreign capital flows. Alibaba had also attempted to be listed in the HKEx. Since Alibaba embraces dual-class share structure, this was the main reason HKEx rejected Alibaba’s proposal to be listed as HKEx does not authorized dual-class share structure, it allows â€Å"one-share-one-vote† principle instead. Jack Ma, th e determined and charismatic leader, did not stop after being rejected. Alibaba proposed to Nasdaq and the NYSE. Eventually, on September 19, 2014, it was listed on the NYSE, being the largest U.S. IPO of common stock, raised $21.8 billion, with $68 per share. It was obvious that the restrictions on SSE and HKEx’s ban on dual-class share structure had led Alibaba to land on the NYSE and trading up until today. Dual-Class Share Structure In dual-class share, there are two groups of shareholders, where one group has excess voting rights disproportionately to the shares they hold. In this case, the group with excessShow MoreRelatedMission, Vision And Values Essay1606 Words   |  7 Pageswant to buy online.† (Lawrence). This vision statement underscores the organization s position as the world s best e-commerce company of the main objectives. Amazon s vision statement emphasizes the following components or features: global wide, customer priorities, and the widest selection of products. The â€Å"Global Wide† component of Amazon s vision statement is about international leadership in the e-business marketplace. 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